copywriter
julia talkowska
Hinge
Where Hinge Happens
​Insight: Gen Z and Millennials are tired of doom-swiping, they want real-world connections
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Idea: Create a campaign that uses crowd-sourced location data to prove Hinge leads to real-world connections
OOH
Position ads where successful Hinge dates occurred, from billboards to wild postings (depending on the location of the date), featuring QR codes for users to conveniently download the app.
Wild postings featuring real Hinge success stories, with blanks for passersby to envision their own dates or fill in their experiences, encouraging app downloads.
Social
Geo-targeted ads on Instagram
In-app Collab
Hinge teams up with Resy to turn 'matches' into real-life connections, offering exclusive in-app deals at local bars and restaurants.
Toronto influencers @stephandden, a couple who discuss finances, review the top 5 Hinge x Resy spots, ranking them based on overall date vibe and the best deals.
@datenightyyz will highlight top Hinge x Resy spots, showcasing the best deals and date vibes to inspire hopeful daters to download Hinge and encourage users to utilize the Resy function.