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copywriter
julia talkowska
Alcan Aluminum Foil
Strength You Can Believe In
Challenge: Create an exciting campaign for a dull product
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Insight: Beyond its conventional uses, aluminum foil has an association with conspiracy theorists ('Tinfoil Hatters')
Idea: Alcan is just an aluminum foil brand, free from involvement in conspiracy theories
OOH
Social
Create humorous posts about MIA's new fashion brand, OHMNI, which features tinfoil clothing, including a $100 tinfoil hat that claims to protect you from technological warfare.
julia talkowska
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